Who is Joe? Coffee Roasters – NEW
Who is Joe? Coffee Roasters – NEW
#47 – Cheezie Squeezie
Available July 1 – August 4, 2026
Joe went to the snack aisle and came back with a whole new outlook on Hawkins Cheezies. A little maceration here, a little magic there, and suddenly the humble Canadian snack became something worth sipping — sweet, salty, and absolutely unhinged. Squeezed fresh to order, Canada’s favourite snack just crashed your lemonade.
🇨🇦 Why Canadian? Since 1949, a small factory in Belleville, Ontario, has been making the same Cheezie. Never exported. Never replicated. Never changed. In a world of global snack brands, Hawkins quietly became one of the most Canadian things to ever exist. Not because they tried to, but because they never left. 🍁
#48 – The Sticky Hicky
Available July 1 – August 4, 2026
Some inspiration comes from faraway places; Joe’s came from aisle seven. A house-made cold brew, steeped with real Hickory Sticks, pulls out every note of smoke, sweetness and nostalgia, then finishes with a silky maple cold foam that melts into every sip. Bold, Canadian and completely one of a kind.
🇨🇦 Why Canadian? Since 1957, Hickory Sticks have been quietly, stubbornly Canadian. No global expansion. No international fanfare. Just a perfectly smoky little snack that generations of Canadians have reached for without thinking twice. 🍁
South Vancouver
Location: 104-350 East Kent South, Vancouver
Hours: 8 a.m. to 4 p.m., Mon – Fri
Closed, Sat – Sun
Telephone: 604-709-4563
Joe is the secret behind your favourite cup. Who Is Joe? is a Vancouver-based private label coffee company that partners with creators, cafés and restaurants to build custom coffees that tell their story. Got a brand, a vision, or a flavour obsession? Joe makes it real from sourcing and roasting to the bag it ships in. We’re the name behind the name, and we wouldn’t have it any other way. Come taste what Joe can do at Koolfest, then let’s talk about what we can build together.